As Environmental, Social, and Governance – so-called ESG principles continue to move to the forefront, the release of Bill Novelli’s new book, “Good Business – The Talk, Fight, Win Way to Change the World” could not be more perfectly timed.
In a 1970 essay, the economist, Milton Friedman, noted the social responsibility of business is to increase its profits and its only responsibility is to its shareholders. In over 40 years that have passed, things have certainly changed. In this must read book for everyone currently in the business world, as well as business students and instructors, Novelli cites with clarity the imperative for managing a business today and into the future. That imperative is understanding how to integrate social and environmental strategies to not only improve financial performance but create greater good for other stakeholders and society as well.
With investors now actively seeking investment portfolios that reflect and support sound finance with a “greater good” strategic perspective, readers will be pleased to know that the rising global business leaders under Novelli’s wing are going to be well-informed and ready to ensure the requisite balance of positive financial, social, and environmental outcomes.
Mike Roman, President, CertainPoint Strategies, L.L.C., Non-resident Senior Fellow, American Council for Capital Formation
